The PR Press Network

Monday February 16, 2004

Monday February 16, 2004

First ReachRadio mail-outs

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ReachRadio (UK) Tuesday 10th February
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Part of the PR Press Network http://www.prpn.com
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UK broadcast professionals can subscribe to this ReachRadio service
by clicking: http://reachradio.prpn.com/uk/radioprosubscribe.html
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[+] OFFERS OF CONTENT
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Below are the first offers of content to be distributed via the new
ReachRadio service. Even if you don't spot anything of interest in
this week's mail-out (although we hope you do!) we think you'll see
the clear benefits of the service.
And *please don't forget* that if you do get in touch with any of
the content providers listed below, tell them you saw their pitch
in the ReachRadio mail-out.
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[+] NOT ENOUGH SEX IN THE CITY
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40% of urban singles say they're not getting as much sex as they'd
like, according to Yahoo! Personals, the online dating site.
Yahoo!'s research suggests that many single people see online
dating as a solution to this problem - it claims 1 in 3 single
people are now using an online dating service, a number that looks
set to increase.
In January 6 out of 10 unmarried women said dumping a useless
boyfriend was top of their New Year's resolution list. The dirty
deed done they'll be joining the 28% of single women who expect to
be on line next week, looking for a Valentine's date.
Available for interview:
Yahoo! Personals Love Doctor - Jose Adams - from early doors Friday
Yahoo! Personals Dating Expert - Ian Tester - anytime Thursday
What they can say:
recent research suggests relationships started online have a better
than average chance of success in the real world. Studies suggest
that not having to worry initially about our physical appearance
means we can concentrate more on the actual communication attitudes
have changed - communication via the internet is now commonplace
and it has become the medium of choice for young cash-rich,
time-poor professionals looking for love. the number of people
using online dating services reflects the increase in number of
people who have access to the internet
To set up an interview, or to see Yahoo! Personals annual report
into the UK online dating industry ("The Dating Business") please
call Keren Haynes on 020 8 569 7770, mobile 07714 723 743. Or
Catherine Bayfield on 01483 860292, mobile 0776 4412904.
We also have case studies of people dating on line.
BACKGROUND TO ONLINE DATING:
3.5 million people are already accessing online dating sites each
month there are 200+ dating sites in the UK peaks in activity can
be seen between 12 and 2pm as professionals log on to find love in
their lunch hour the number of people living alone has nearly
doubled in the last 30 years to 10 million (Office of National
Statistics)
contact : catherine bayfield
email : catherine@btconnect.com
telephone : 01483 860292
mobile : 0776 4412904
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[+] DETOX THROUGH YOUR FEET!
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We are offering a service which enables people to detox their
bodies without changing their diet or drinking potent 'detox
formulas'. We have found that people who have visited us feeling
exhausted and very lethargic and tired all the time but not
sleeping have noticed drastic improvements in their lifestyles. It
simply involves immersing ones feet in a footbath filled with water
and the apparatus bio-energetically stimulates the body, enabling
it to self detox through the pores in the feet. It is a very visual
treatment with green, brown or red 'lumps' floating around in the
water at the end of the treatment. We have helped many people with
various problems such as psoriasis, breathing difficulties,
arthritis, irritible bowel syndrome, headaches, etc. This treatment
is completely non-invasive and we have had lots of positive
feedback. If you feel this may be of interest for a story, please
do not hesitate to contact us and we would be happy to bring the
machines along to demonstrate.
contact: Louise Hodgetts
email : info@harveysbeauty.co.uk
telephone : 01564 703399
mobile : 07941 930 376
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[+] JARGONBUSTER AND CLARITY CAMPAIGNER
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Plain English Campaign spokesman John Lister is available for any
sujbect involving the clarity of written information, and can
cover:
the dangers of gobbledygook and jargon;
tips on writing clearly; and
examples of baffling information.
The Campaign deals with both the lighter side of ambiguous writing,
and the more serious social, political and financial problems
caused by crimes against clarity.
Some of the subjects the Campaign has spoken on include pensions
and financial information, medical writing, legalese, business
jargon, and the effects of e-mail, texting and the internet on
written communication.
John Lister is available on an ISDN line (suitable for both BBC and
independent station systems) during office hours, and can usually
reach studios in Manchester during evenings, weekends and breakfast
show slots.
contact : John Lister
email : info@plainenglish.co.uk
telephone : 01663 744409
mobile : 07740 424324
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[+] FRAUD EXPERT TELLS IT THE FEMALE WAY
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Liesel Annible is a fraud expert. She is Litigation Support
Director of Bentley Jennison Chartered Accountants in Leeds and is
also UK President of the Association of Certified Fraud Examiners
and a member of the national Fraud Advisory Panel ( the independent
body of volunteers drawn from the law and accountancy, banking,
insurance, commerce, regulators, the police, government departments
and public agencies founded in 1998 by the Institute of Chartered
Accountants)
She is very experienced at speaking in public, often called as an
expert witness in fraud cases and could offer an interesting slant
on accountancy not necessarily being a 'grey job'.
She works closely with the police and other agencies on identifying
financial crime and as the introduction of the Proceeds of Crime
Act grows ever nearer is very involved in training colleagues in
the detection of crime and their responsibilities under the new
money laundering legislation. Recently she was instrumental in
organising a lecture visit to the UK by the main (female) Enron
whistle-blower - and interestingly observes that - although she is
without full statistical data - it seems that the majority of
whistle-blowers and also of fraud investigators are women.
She would make a very interesting and lively guest perhaps on a
business programme or in a career based slot on what women are
doing in the workplace or to counter the 'boring'image of
accountants. She is also a keen amateur theatrical, and has planned
a trip to study flamenco dance in Granada.
contact : Sonia Kenson
email : sonia.kenson@icaew.co.uk
telephone : 01757 270171
mobile : 07715 496469
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[+] HUNGRY HORSE BEANIE GIVEAWAYS
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Are you looking for prizes for your radio phone-in? Do you need to
set up a competition, or even give away prizes at a major event? I
look after the PR for the Hungry Horse chain of pubs and we have
cute and cuddly Hungry Horse beanies for you to give away on air.
Of course we would need you to give us a mention on your radio
station and perhaps also talk about our fab food offering on 17"
plates for more info give us a call.
contact : Hilary Collins
email : h.collins@quay-west.co.uk
telephone : 01376 563156
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[+] VALENTINE'S PRESENT FOR THE MAN WHO THOUGHT HE HAD EVERYTHING
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Are you planning to do a pre-Valentines Day Gift ideas feature?
If so we have a very desirable gift here - not cheap but something
potentially life and licence saving. This product is usually used
by men.
So what is it?
A GPS speed trap detector! This is an attractive little LCD device
that sits inside your car on the dash. It works using GPS and
detects all fixed and mobile speed traps. As as well as accident
blackspots, congestion cameras and schools (time sensitive).
It tells you the vehicle speed, road number that you are on,
direction of camera (so no false alarms) and gives audio and
visible warnings if you are approaching a camera at above the speed
limit. I'm sure your listeners would love to hear about this??
It's perfectly legal and and a MORI Poll reported that these
devices actually reduce accidents (drivers are more speed aware and
there is no more sudden braking when cameras come into view).
It costs £429 retail from www.originb2.com or call 0207 381 3000
(loads more info on the site)
More details or interviews with company founder possible.
contact : Al Fox
email : al@alfox.co.uk
telephone : 01904 623318
mobile : 07946785549
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[+] DO YOU NEED CONTENT?
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If you're a broadcast professional and you have a need for specific
content, click this link:
http://reachradio.prpn.com/uk/request/
Once we have confirmed your details we'll submit your request to
the marketing and PR professionals representing thousands of
contacts who just might have exactly what you're looking for.
You can choose to include as much or as little contact info as you
want - give your station's public phone number if you want feedback
as soon as possible, or simply include an email address if you want
to go over submissions at your leisure.
Consider using this option if you are planning a themed show, or if
you'd like guests, prizes or content to coincide with a specific
date or event - perhaps the launch of a blockbuster movie or some
other pop-culture happening.
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[+] All contents of this email newsletter are copyright © 2003-2004
ReachRadio (UK), or third-party content providers and protected by
international copyright law. All rights reserved. ReachRadio is a
trademark of the PR Press Network (http://www.prpn.com), a
pressventures property (http://www.pressventures.com). All other
trademarks referred to in this email newsletter and on PR Press
Network websites are the property of their respective owners.
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ReachRadio (UK) Wednesday 11th February
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Part of the PR Press Network http://www.prpn.com
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UK public relations/marketing professionals can sign up as content
providers here: http://reachradio.prpn.com/cgi-bin/locked.cgi
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Below is a request for content from a UK broadcaster. All
registered ReachRadio content providers will receive these as and
when they are filed with us. If you think you can meet their
content requirements please go ahead and get in touch with them
using the contact info they have included with their request.

And *please don't forget* to tell them you saw their request in a
ReachRadio mail-out (http://www.reachradio.co.uk).

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[+] REQUEST FOR CONTENT
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See us at http://www.northernair.org.uk/

We are looking for prizes for our various competitions. We have
over 5,000 listeners from mid-20s to late 60s and, of course, we
would give your product a good plug.

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[+] DO YOU HAVE CONTENT? GUESTS? PRIZES?
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If you're a registered ReachRadio content provider, click on the
link below to file your radio-friendly pitch. Once it has been
vetted for suitability it will be sent to our growing list of UK
broadcasters looking for content.

http://reachradio.prpn.com/uk/submit/

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[+] All contents of this email are copyright © 2003-2004 ReachRadio
(UK), or third-party content providers and protected by
international copyright law. All rights reserved. ReachRadio is a
trademark of the PR Press Network (http://www.prpn.com), a
pressventures property (http://www.pressventures.com). All other
trademarks referred to in this email newsletter and on PR Press
Network websites are the property of their respective owners.
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And *please don't forget* to tell them you saw their request in a
ReachRadio mail-out (http://www.reachradio.co.uk).

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[+] REQUEST FOR CONTENT
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See us at http://www.northernair.org.uk/

We are looking for prizes for our various competitions. We have
over 5,000 listeners from mid-20s to late 60s and, of course, we
would give your product a good plug.

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[+] DO YOU HAVE CONTENT? GUESTS? PRIZES?
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http://reachradio.prpn.com/uk/submit/

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