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Monday February 16,
2004
Reaching out to UK broadcasters with ReachRadio
New service connects public relations executives with radio professionals
looking for content, guests and material.
Contact: Tracey Hopkin
PR Press Network, owner/operator
mailto:tracey@prpn.com
http://www.prpn.com
The PR Press Network – a provider of free services and tools for
the UK’s media industry – has launched ReachRadio (http://www.reachradio.co.uk),
a unique new service for PR/marketing professionals and UK broadcasters.
“The service can be seen as a creative marketplace for public relations
companies and radio broadcasters,” said PR Press Network owner/operator
Tracey Hopkin. “We have a growing list of UK broadcasters and another
of UK PR people. We receive offers of radio-friendly content from the
PR companies, vet them for suitability, then pass them on to the broadcasters.
“We also receive requests for content from the broadcasters and
pass them on to the PR/marketing people. It’s very, very simple,
but highly effective, and within the first 24 hours of operation we’d
sent a number of requests and offers via the service.”
A US ReachRadio service is planned for later in 2004, said Hopkin, and
other regions may be covered if there is seen to be a demand.
The service is free for both PR and radio professionals. The PR Press
Network already operates a number of free media websites, including
mediaposts.com (http://www.mediaposts.com), a free jobs board for the
UK; prposts.com (http://www.prposts.com), a free jobs board focusing
on the public relations industry; newsnext.com (http://www.newsnext.com),
a free editorial forward planning tool; AgencyWire (http://www.agencywire.com),
a free email newsletter for the public relations and marketing industry;
and ClickProfiles (http://www.clickprofiles.com), a directory of links
to newsworthy UK company profiles.
The text of the first three ReachRadio mail-outs can be found online
at:
http://www.prpn.com/160204_reachradiomailouts.html
[end]
About the PR Press Network
The PR Press Network is a provider of free media services. Launched
in May 2003, its first websites were newsnext.com, prposts.com and prfinder.com.
The PR Press Network has more in the pipeline for 2004.
More info about the sites can be found at http://www.prpn.com/sites.html
While the sites and services have a clear UK focus, international users
are encouraged to use the sites and the PR Press Network has plans to
offer its services to a more international audience during 2004.
PR Press Network
http://www.prpn.com
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