Friday July 11, 2003

Friday July 11, 2003

Catching up with the PR Press Network

New services and established sites bring innovation to UK and global public relations industry.

Contact: Tracey Hopkin
PR Press Network, owner/operator

It’s been a busy six months for the PR Press Network, the UK’s newest provider of free tools and services for the public relations industry.

PR Press Network owner/operator Tracey Hopkin said there have been some real surprises and high points to date. “And we’re looking forward to lots more later this year and into 2004,” she added. “We are in talks with a number of key industry players and hope to be able to introduce more services before the end of this year. We’re keeping those under wraps for the time being, but we’re celebrating and shouting about the successes of our existing free services and plans for their development.”

Since it’s launch earlier this year, the PR Press Network has introduced no fewer than nine new services, including the UK PR jobs board ( and industry discussion group (

Here Hopkin goes over some of the other events and launches so far.


ClickProfiles was made available to PR Press Network visitors at the beginning of July 2003 following its 'soft launch'. Like its sister service, it aims to act as a matchmaker between information professionals looking to promote business news and UK journalists looking for feature leads and story ideas. PR professionals post links to their clients' company profiles along with short synopses, and journalists then search the database for relevant info.

“Visitors will notice that the database is filling up nicely, and we’re seeing a lot of interest in our free ‘hosted company profile’ offer, that allows PR people to file text with us which is then placed on our site for journalists – and search engines – to find,” said Hopkin.


The PR Press Network received a remarkable response to its ReachRadio launch announcement. This new free service for broadcasters will put them in touch with PR professionals offering radio-friendly guests, content and prizes. Within a matter of days following the announcement, radio professionals not only from the UK, but also North America, Asia and the Middle East had caught wind of the service and registered their interest. The PR Press Network now plans to roll out a US service by the beginning of 2004 and hopes to quickly follow with a complementary service for Asia.

“We’ve got very high hopes for this one,” said Hopkin. “The interest shown in ReachRadio has been tremendous and we’re not about to miss out on the opportunity to capitalise on this sooner rather than later.”

Word got around about - a free web-based email service aimed at UK PR professionals – even before it’s official launch and June saw a sudden flurry of interest from US-based PR pros. Their British counterparts have unknowingly staged something of a comeback and now there are far more subscribers based in the UK than on the other side of The Pond.

Meanwhile, the service has also seen its first subscribers based in mainland Europe and Asia! "We are delighted with the response - even though we're aiming the service at Brits - and will continue accepting subscribers no matter where they are based," said Hopkin.

Launched in February 2003, is a free service for journalists and publicity officers, allowing the former to spot up-and-coming news stories and the latter to provide information about events through an independent medium. concentrates on UK events and stories, although international writers and publicity departments are free to search and post to the calendar.

“We’re currently encouraging regular users to post quirky off-diary news leads,” said Hopkin. “It’s the so-called ‘silly season’ in the UK and regional and national journalists will no doubt be looking for suitably strange tips and subjects.”


Due to launch mid-to-late 2003, SimpleScout is designed to operate as simply as its name suggests - emails from photographers and filmmakers will be submitted to SimpleScout via an online form. These emails will be vetted to ensure they are genuine enquiries and then forwarded to for-profit and not-for-profit location agents on the SimpleScout email mailing list. Location agents can register their interest in SimpleScout at the web site, and photographers can sign up for the PR Press Network’s photographers mailing list to ensure they know when the service is launched.

“Even though we can’t name names at this point, I would guess that we have a majority of the UK’s leading location scouts signed up to receive emails from filmmakers and photographers once the service goes live,” explained Hopkin. “These professional scouts will no doubt service the commercial shoots in their usual, highly professional manner. And we are happy with the number of public relations and marketing professionals who have signed up and will be ready to meet non-commercial AND commercial requirements.”


About the PR Press Network
The PR Press Network is a provider of free services to the UK media industry. Launched in May 2003, its first websites were, and The PR Press Network has more in the pipeline for the remainder of 2003 and into 2004.

More info about the sites can be found at

While the sites and services have a clear UK focus, international users are encouraged to use the sites and the PR Press Network has plans to offer its services to a more international audience by the end of 2003.

PR Press Network

• Visit the PR Press Network Mail Centre for more information regarding a selection of opt-in mailing lists which will bring details of the latest developments direct to your inbox.

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